You Oughta Be in Pictures…

by Tina on January 19, 2006

in Marketing/Traffic

We are!

Andrea & I have created our first ever viral movie, check it out:

www.TheMoneyandMeaningMovie.com

Let me know what you think? And stay tuned for a ‘case study’ update on the stats and results… we are building a new list from this movie to start to venture into the general small biz market.

Autograph anyone? haha…

{ 6 comments… read them below or add one }

Barbara Calkins January 24, 2006 at 3:11 pm

Beautiful a & t!

Conveys the message well, and of course I want to know how it’s done.

Best of success to you,

Barbara Calkins
coachcalkins@yahoo.com
http://www.calkinscoachingforchange.com

Reply

Gail Sussman Miller January 24, 2006 at 4:10 pm

LOVE the concept of the movie and the photography is A++++ quality.

The messages are great and I like the call to action screen a lot… the sign up looks easy and like it’s fun… it’s compelling.

I thought the movie might be a bit long and that you had made most of your points about 2/3 through and then sort of retraced your steps and then finished. I might not have sat through it if I wasn’t curious cause I know it’s you two.

Very inspiring… and most of my clients, including those with successful careers, are looking to find ways to make MORE meaning and have MORE impact… they need you!

Thanks for sharing this.
Gail

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Karen Rawson January 24, 2006 at 7:15 pm

What a great idea! The “one banana” at the end made me want to sign up to find out more – just the effect I’d like to have for my own list building.

And here’s some feedback from the “what would I think if I didn’t know who sent it to me?” side:

If I’d been reading it at work instead of at 9pm at home, I’d have been impatient.

Photos were great and here’s specifically how: you show a natural mix of people of different ages, genders, and races. It felt fresh and like the people I see around me, not like a Proctor and Gamble ad with token people of color designed to appeal to certain markets.

On the other hand, some shots seemed a little “hit you over the head with it” to me, e.g. the empty pockets or the one with the downward trending graph.

I was expecting more of a sound bite of some sort – even more of a thought provoking message than that it is possible to make money and meaning. But that is clearly the message that stuck with me, especially because the web site was on every page.

Viral video? I wouldn’t automatically send it to anyone. Maybe after checking out the pink spoon. But the things I see that “go viral” are hilariously funny. Now, maybe there are people out there who send more “meaningful” things around, and come to think of it I have some friends who send me those, but my reaction when they show up in my box at work is “hurry up, get to the point” and they don’t captivate me. The ones that get me look like they’re shot with a handheld video camera and they have some unexpected twist. And I realize this isn’t that sort of thing, so for that reason I’ll be very curious to see the stats on a *meaningful* viral video.

Thanks for asking for opinions! I tried to balance the view. I think it’s a great idea and it definitely made me want to get the pink spoon.

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Laurie Weiss January 24, 2006 at 8:39 pm

Beauriful job! Congratulations.

Love,

Laurie

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Susan Fuller January 25, 2006 at 11:33 am

Hey Tina and Andrea!
Love the movie! But I wonder whether people will really take the time to watch?

There’s lots of buzz right now about using video, but I’m having trouble putting it together with how little time people take to decide whether to stay at a website. Isn’t it something like 2 seconds?

Would love to hear your thoughts on that and look forward to hearing about the results you actually get from this.

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Michele Finstad, PCC January 25, 2006 at 12:39 pm

I loved the presentation! I want to use this creative approach to touch my niche market. Great content, great music, And a wonderful new approach to enroll new members to a list.

I am also curious about the the results that you receive from this.

Reply

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