I got an email this week from a former coaching client of mine, Peggy Porter. Which was funny cause I had been thinking of her just a few weeks ago… gotta love how life works that way.

It is, of course, a treat to hear from Peggy… who is just an awesome lady all around.

And her new website gave me such a kick that I just had to share it.

From Brief to Thong - Break free from life’s panty lines and thrive in a Thong!

Talk about a great BOP statement, sure grabs your attention no? (BOP = your Bold, Outrageous and Provocative stance in your niche market. Step #8 in the Multiple Streams Model)

Her target market is mom entrepreneurs, which is of course close to my heart. She is offering a variety of coaching services, including the Inspiration and Panties New Year’s Coaching Club (hence the subject line of this post, I couldn’t resist!)

I also had an extra chuckle thinking of the first and only time I bought thong underwear. I was in highschool - 16 or 17 years old - and strangely enough my thong disappeared after I put it in the laundry basket. I can only assume that my mother ‘disposed of it’ when she went to do laundry, hehe. Can’t say I blame her, thinking of my own daughter Sam wearing a thong when she hits her teens… harumf.

So ladies, are you ready to start off the new year in your best pair of panties? Maybe dare to break out a thong?

And for the gents… no panties of course, perhaps a nice pair of boxer shorts instead?

Filed under: Marketing/Traffic