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November 30, 2004

Timeline to Cashflow Online

So i'm working with a client to launch their new program site from scratch. They already have a successful training/coaching program locally and want to take their offline success online. Great!

Then it occurs to me - what is the realistic expectation for starting a site from scratch to getting cashflow from online products? Does it take 3 months? 6 months? A year? What are the steps at each stage? And how much money could we realistically expect to make at each stage?

I realized that I don't know the answers to these questions, and have not been able to share it with my client to set realistic expectations. (Hence a little tension in the relationship right now. My Lesson - set clear expectations/deliverables before engaging in the project. Oops!)

So my mission this week is to come up with what im calling a "Timeline to Cashflow Online"...

an almost step by step outline of how to start a site from scratch, the steps to working through the funnel, what kind of investment to make along the way and what kind of return can be expected should someone follow the plan.

I have bits and pieces of this floating around in my head from my experience. And i'm talking to some other great folks who can fill in the blanks.

So stay tuned, I will share this one with you once it's ready.

(It's ready! Read Timeline to Cashflow Online: Part 2)

Posted by Tina at November 30, 2004 06:58 PM