A quick story from the trenches, so to speak, about the all important topic of Traffic, and how to get it.

Here is Patricia’s story:

I launched my site Findworkyouloveandthrive.com this past February. Its sole purpose is to sell an e-Course on career change. In March I began my Google adwords campaign.

At first, it was disappointing. Click thru’s came in dribs and drabs and conversion rates were low. Once I took (Tina Forsyth’s Traffic Class) in April, I began to realize that getting good results was much more than just selecting key words — it was about ‘connecting all the dots from keyword to ad to landing page’.

I revised every aspect of my campaign and here are some results:

Avg. CTR % Avg. Conversion %
April 1.0 10.95 (spent $58)
May 1.4 21.27 (spent $97)

In April, I had 60 sign ups for my pink spoon and in May, so far, 104 sign ups. While I like the direction of these numbers (and the incredible unsolicited feedback I get on my pink spoon) my sales of the e-Course are still quite low.

So, once again, change is in the wind — I am revamping the sales site and making substantial changes to the product itself. Once done, I plan to go beyond Google — open up the marketing barrels, so to speak.

Other ah-ha’s…

1. I originally launched ‘half-baked’ - and am so glad I did. I could not have learned what I’ve learned in the past 2 months without being in the real world.

2. Setting up Google takes a good chunk of time. 10 hours? 15 hours? Part of that is learning the Google system and the rest is selecting keywords, creating ads, etc.Once it is set up, it’s a question of checking in every week and tweaking.

3. My marketplace is not, unfortunately, a ‘5 cents per click’ Marketplace. Yes there’s a few, but the big drivers of traffic are in the .20 - .50 range.

4. It takes longer and requires more patience and ‘baby steps’ than I thought would be the case.

One thing I know for sure is that you can learn all of the ‘how-to’s’ pretty easily…it’s digging deep inside yourself and finding the faith to continue putting one foot in front of the other that counts most.

Patricia Soldati, www.findworkyouloveandthrive.com

Filed under: Marketing/Traffic