Avoiding the ‘Smarm’ Factor

Posted on February 13, 2006 by Tina

My biggest question is - can I convert prospects to customers without all the hype? (Maybe it’s a down under thing, but the sales letter hype style just doesn’t feel authentic to me :))
- Rochelle Dent, www.leapsnboundscoaching.com
I’m so totally with you Rochelle… I have a strong dislike for the whole ‘hype’ factor in sales, […]

Blog Your Way to a Bestseller

Posted on February 2, 2006 by Tina

If you’ve got a book to self publish or promote — or your book’s just a glimmer in your eye — pay attention to this latest and greatest offering from that dynamic duo of Suzanne Falter-Barnes and Andy Wibbels - Blog Your Way to a Bestseller.
Suzanne Falter-Barns has successfully sold more than 90,000 copies of […]

A strangely fun(ny) contest…

Posted on January 31, 2006 by Tina

I’m a fan of reading mystery/thrillers… and got a chuckle out of a contest offered in a book that I just finished.
It’s called ‘Kill a Friend, Maim a Buddy’, offered by author Lisa Gardner. Description at her site:
Yep, it’s that time of year again. I’ve started a new novel and frankly, I need people to […]

Reach + Response = Relationship

Posted on January 23, 2006 by Tina

Got this email just the other day from Terri Z of www.solo-e.com
How do you build a relationship with folks online, without it consuming tons of time?
I so LOVE this question… for the simple fact that it means Terri ‘gets’ the importance of building a relationship online. Relationships build businesses, people buy from those they know, […]

You Oughta Be in Pictures…

Posted on January 19, 2006 by Tina

We are!
Andrea & I have created our first ever viral movie, check it out:
www.TheMoneyandMeaningMovie.com
Let me know what you think? And stay tuned for a ‘case study’ update on the stats and results… we are building a new list from this movie to start to venture into the general small biz market.
Autograph anyone? haha…

The Passive Revenue Myth…

Posted on January 9, 2006 by Tina

Here’s a question that my business buddy Andy received from someone just the other day:
How do I drive thousands of people to my website for free to buy my new ebook?
His answer: If you find a way please let me know!
For those of us who have been doing business online for a while now it […]

Ugh, I don’t like these kinds of emails

Posted on December 8, 2005 by Tina

In fact I find them a huge turnoff…
Got an email recently from Lorrie Morgan-Ferrero, and to be honest it made me want to gag.
The thing is that I own Lorrie’s Red Hot Copy program and have taken her bootcamp and it’s great stuff! But this is enough to make me not want to buy from […]

They’re Everywhere! They’re Everywhere!

Posted on November 21, 2005 by Tina

Marketing funnels that is…
Love this post from Andy Wibbels on Scientology’s Marketing Lessons. Once you get into the ‘funnel’ way of doing business you truly do start to see them everywhere, hehe.
Enjoy.

Why we paid $700 to move a box…

Posted on November 18, 2005 by Tina

Just returned from the ICF Conference in San Jose, where we had our first ever Multiple Streams of Coaching Income booth as part of the exhibits.

Here’s a snapshot of Andrea & I at the booth, aren’t we cute?
Just wanted to share a few insights and a rather hard-knock lesson, should you ever be doing a […]

A Quickie Before I Head Out to San Jose…

Posted on November 8, 2005 by Tina

Just wanted to drop you a quick note today before I head out for the ICF Conference in San Jose.
I have a great offer, for newsletter readers only.
Can I help you save $200?
Andrea Lee and I are putting the finishing touches on our newest product ‘Pink Spoon Marketing: The Art & Science of Building a […]