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November 15, 2004

Q & A: Short, Personal and Expecting a Reply

Hi Tina,

I'm wondering if I really need to have a regular newsletter to build that client funnel? I've had this drilled into my head from Chris Barrow and others, and saw your blog entry suggesting just publishing whenever you feel like it. So, different opinions out there and I'm hesitating - in the past all of my clients have come directly from my website or personal referrals, none from a newsletter, but then my practice has been small part time and maybe I need the funnel more as I start to think about ramping up the numbers. Anyway, I would be curious to see some larger study of the issue instead of just individuals saying what worked for them since it seems to vary so much. Or maybe I just want someone to tell me I don't have to do it. (Ahh, sigh of relief.)

Debbie Keahey
debbie@workhappiness.com

Hi Debbie,

You basically just want to find a way to build a relationship with people on your mailing list, be it with a Newsletter or something else.

I'm with you, I don't want to do a "regular weekly newsletter"... there is nothing worse to me than having to come up with something when I really don't have anything to say that week! ;)

That being said, one of the best things you can do is send an email to your list and have them respond directly to you. Just like I did below with this "quick question" email. This was set up as an autoresponder and went out to everyone on my list... and so far I've received about 30 responses. Which is a great opportunity for me to start a conversation with people and build that relationship.

Do you have a question you can ask your list? Or perhaps you have a free teleclass you would like to invite them to?

As Dean Jackson likes to say, the key is to make the email:

1. Short
2. Personal
3. Expecting a reply.

For example, if you had a free teleclass to offer
---

Subject: Can you join me on Tuesday?

Hi ,

I'm doing a teleclass next Tuesday on how to fix your car. It's at 7:00pm.

Can you join me?

You can click here for more details or to register.

Debbie

---

That's it! It's short (easy to read), personal (with their name, written conversationally, looks like you sent it directly to them) and is expecting a reply (can you join me?)...

Another way to use the 'quick question' email is as an autoresponder when someone signs up for your pink spoon or ezine. The one I use is:

Hi Trina,

Thanks so much for subscribing to Online Business Essentials, it's
great to have you on board.

I was wondering, what is your biggest question about building your
business online?

Let me know...

Thanks!

Regards,

Tina Forsyth
tina@onlinebusinessmanager.com

Just be aware that you do need to respond to the people who respond to you, which can take some time.

Give it a try and let me know how it goes.

Tina

Posted by Tina at November 15, 2004 06:56 PM

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